Revenue Crafting for Complex Pricing Problems
Where traditional research fails, Revenue Crafting creates clarity and action.
Standard pricing research fails when price and pack size are confounded – leading to inverted demand curves and lost margin.
Red Analytics builds models that reflect how customers actually think and buy – even when SKUs are messy, pricing is political, and teams can’t agree on what to do next.
Most analytics fail quietly.
Not because the data is bad – but because the model was built to satisfy the method, not the mission.
That’s Insight Compliance: research as obligation, not leverage.
Red Analytics exists to fix that.
Instead of data-driven decision making – we guide decisions using analysis built for the situation.
Every strategy-worthy research project gets three things right.
Resource Allocation Clarity
The objective must be a decision – not a topic. If the choice isn’t clear, the data can’t reduce uncertainty.
Business Model Alignment
The design must reflect how the business makes money – or could. No insights survive if they can’t be implemented.
Critical Modeling
The model must fit the decision – not the method library. Boardroom-ready, pressure tested and purpose-built.
Our Models Don’t Fail in the Real World
We’ve seen what happens when decisions are based on fragile research. Our models are made to survive pricing meetings, not just impress our peers.
We Solve Problems Best Practices Can’t
When price and pack size are entangled or customer logic doesn’t follow a spreadsheet, most models break. Ours don’t.
Used by Brands Who Had to Get It Right
From forced price hikes to global launches, we’ve helped brands find pricing clarity when it mattered most.
Case Snapshot: Snack Brand Price Hike
The brand had to raise prices due to ingredient costs. Standard models produced inverted demand curves – suggesting higher prices would increase sales.
We fixed the pack-size confound and revealed a price-point strategy that avoided backlash and increased revenue. More Cases
Let’s talk strategy
If you’re wrestling with pricing in a complex category – inflation, pack-size tradeoffs, or internal disagreement – I’m happy to share how I think about your space.
This is a chance to connect and explore how Red Analytics approaches problems that standard research can’t solve.