When Budget Shrinks, Gabor Granger Magically Becomes ‘Good Enough’ Ask a pricing researcher which method they recommend. They might say conjoint or discrete choice. Ask again with a smaller budget? Suddenly, Gabor Granger is “a solid option.” This pivot doesn’t…
Gabor-Granger: The Demand Curve Illusion Looks like precision. Acts like fiction. Gabor Granger gives you a curve. And if you squint, it looks like economics. Here is some history on the Gabor-Grainger technique. Each dot says how many people would…
Gabor-Granger: Price Without a Shelf Isn’t Price — It’s a Daydream Gabor Granger asks: Would you pay $10? $9? $8?But it forgets to ask the only question that matters: What else could they buy instead? There’s no shelf. No other…
Gabor-Grainger: You Don’t Buy Like This — So Why Ask This Way? You’re standing in a store. You pick up a box. You check the price. And you decide — buy or don’t buy. Simple, right? What you don’t do…
Gabor Grainger: Built to Be Gamable — And That’s the Problem Gabor-Granger wasn’t designed for the modern world — it was designed for a simpler one. But the problem isn’t just that it’s old. It’s that it invites manipulation. Here’s…
The One Time SIMALTO Might Actually Help: Signaling, Not Strategy SIMALTO isn’t evil. It just gets asked to do more than it’s built for. There’s one place where it can help: it provides an early signal. Not an answer. Not…
SIMALTO vs Real Decisions: Why the Model Breaks Down in the Boardroom SIMALTO delivers clean charts. Preference scores, constraints, maybe even some “optimization.” But none of that survives contact with the decision room. Because real decisions don’t happen inside grids.…
Why SIMALTO Survives – Even If It Was Never Good Enough SIMALTO shouldn’t still be here. SIMALTO survives because no one gets fired for checking boxes. It forces trade-offs to behave like point totals—linear and tidy, when the real world…