Let’s Talk About the Real Decision
Most firms start with a method.
We start with the decision it’s meant to serve.
That’s how we avoid Insight Compliance – and get to strategies that hold up.
Whether you’re a brand shaping strategy or a firm scoping a study, this page is here to help you pressure test what’s next.
How we start depends on where you’re coming from.
For Research Firms
You already have a client brief or RFP. What you need is a model that won’t collapse mid-project.
We work behind the scenes with research consultancies who know when the “off-the-shelf” answer won’t cut it – and don’t want to wait until the final deliverable to find that out.
- Submit a project brief or request a 15-min scoping call.
We’ll review for strategic fit and let you know if the method supports the mission
Use this time to pressure-test a method or flag where your model might crack
For Brands
You’re not looking for a quote – you’re looking for clarity.
If you’re responsible for big decisions, but the research coming in isn’t helping you make them – let’s talk before the next one gets scoped. This isn’t a pitch. It’s a sounding board – to make sure your next study doesn’t just measure. It moves.
- We’ll help sharpen your focus.
We’ll assess whether your research plan matches the decision you’re trying to make
This isn’t a pitch. It’s a conversation to make your next move more obvious
Not sure where you fit?
That’s fine. We’re good at asking the right questions – even if you’re not sure what the right model is (yet).