Market Research & Analytics Services
Red Analytics specializes in choice modeling, conjoint analysis, market segmentation, and advanced analytics.
We lead end-to-end research studies or collaborate with clients and their existing research partners. Our approach is flexible, but our priority remains the same: aligning research methodology with the business decisions it needs to support.
Choice Modeling & Conjoint Analysis
We design and develop choice modeling studies to understand how customers make decisions among competing products, services, and alternatives.
Our work connects research design, statistical modeling, and simulation to the business decisions the research is intended to inform.
Market Segmentation
We develop market segmentation studies that identify meaningful differences among customers and help organizations understand how those differences relate to business opportunities and decisions.
Our emphasis is on developing interpretable, useful segmentation solutions. The role is not just simply producing statistical clusters.
Advanced Analytics
We undertake selected analytical engagements requiring specialized statistical modeling, methodological expertise, and interpretation of research evidence.
How We Work With Clients
Red Analytics offers flexible engagement arrangements. We can lead an end-to-end research study, work alongside an existing research team, or contribute expertise to a specific part of a project.
Complete Research Studies
Red Analytics takes responsibility for the research engagement, from defining objectives and developing the research methodology through analysis, interpretation, and final deliverables.
Survey programming, data collection, and other operational activities can be coordinated through external research partners.
Collaborative Engagements
We work alongside clients’ preferred research agencies, consulting firms, or internal teams.
Responsibilities are established collaboratively, allowing each organization to contribute its expertise while maintaining a coherent research approach.
Specialized Analytical Assignments
We provide focused methodological and analytical expertise for projects where the research objectives, data, or broader study arrangements have already been established.
Our Approach to Research
Every engagement is different, but our work follows a consistent principle: the methodology should serve the business decision.
Our Core Value: Connecting Business Decisions and Research Methodology
| Stage | Red Analytics’ contribution |
|---|---|
| 1. Business decisions and objectives | Help clarify the business decisions the research needs to support. |
| 2. Methodological strategy | Align the research approach, measurements, and evidence requirements with those decisions. |
These two stages are central to our approach. They establish the connection between the decisions a client needs to make and the evidence the research must provide.
Research Development and Execution
| Stage | Red Analytics’ contribution |
|---|---|
| 3. Research design | Lead methodological design; collaborate on questionnaire development and execution. |
| 4. Programming and data collection | Coordinate with research partners or the client’s providers. |
| 5. Modeling and validation | Develop and evaluate analytical models. |
| 6. Interpretation and application | Connect findings to decisions and collaborate on recommendations. |
Our involvement throughout these stages is flexible. Red Analytics can manage the complete engagement or share responsibilities with clients and their research partners, according to the needs of the project.